Ysé was created by two small-chested women, Bérengère Lehembre and Clara Blocman, co-working with a team of lingerie designers and modelists. They grew up during the 1990’s, a decade during which generous curves were assimilated to perfection. Willing to get rid of this stereotype, they decided in 2012 to create a lingerie brand that would show to the world the natural attractiveness of small-breasted women. The brand’s name takes origin in ancient Greece where beauty standards had turned small breasts into an aesthetics asset.
Ysé is dedicated to petite women. Its modern and delicate style emphasizes women’s spontaneous elegancy and their natural attractiveness. This is why the products are available in all small sizes, ranging from 33 to 37 A and B.