“Fashion for me is Art, above all things. But I have always tried to create clothes that one can wear in the street, in real life.”
“I find inspiration in people, in cities, - I am a big urbanist.”
“The most wonderful thing in my work is to create style. I look into the individuality of a person in the first place to underline his or her strengths and expose a natural charm with the help of clothes.”
“I would like to remain a cosmopolitan and to be understood in every corner of the Earth.”
“My main qualities: control over everything that is happening, personal participation and absolute individuality.”
Thin plastic fabrics, which make you feel comfortable, which are the extension, the cocoon of the body. Multiple layers, playfulness, complex colors, provocative appliqués, laconic forms, clear-cut compositions, comfort. Expression of individual vision, of personal perceptions.
The secret of the IVANOVA style lies in the fact that the designer’s being constantly inspired by miscellaneous things. Lena Ivanova is indeed a very easily carried away person. Today it is rose bushes and Vienna Opera, tomorrow it will be the enchanting spectacle of the club STUDIO 54, while yesterday it was Catherine Deneuve in The Umbrellas of Cherbourg.
Ready-to-wear: creation of seasonal collections, participation in Ukrainian Fashion Week, competitions, exhibitions... Sales in boutiques and showrooms in Ukraine. Working with clients, corporate orders, custom tailoring.
Suits, dresses, overcoats, evening and weddings gowns, children’s outfits.
Tailoring of uniforms, outfits for exhibitions, presentations, costume shows.
Advice regarding selection of clothes, accessories, appearance on the whole.
Crew of 10 persons, which has been working with Lena Ivanova for more than 5 years.
Highly skilled tailors, experienced cutters, administrators and directors working in a 100 square metres of workshop, Modern equipment,