Born, raised and based in Romania, Irina Marinescu started her career as a designer in her early years of study at the National University of Fine Arts in Bucharest. She created her own namesake label after a 6 month internship for the Romanian designer - Venera Arapu. Soon after the internship she was selected to show at the annual Oribe Fashion Contest in Japan and won. In 2002 Irina Marinescu received the Pantene New Look award for the most promising young designer which gave her the opportunity to show her collection for the first time in Bucharest, during the local fashion week.
The show received exceptional reviews and jump started Irina's career: Since 2004 she has been showing twice a year, and has been building her brand to become one of the most important designers in the local market.
In 2009 her shows start to look different as she treats the concept in a different manner and has a new perspective on her own work. For two seasons in a row she chooses to show her collections as a short movie or as a photo exhibition in order to tell the story behind the clothes, very often highlighting character traits, that illustrate very strong, highly intelligent or otherwise very talented women.
"To me, a woman is a character in her own play, no matter what her background is.
All women use fashion to reflect who they are or to make their own statements and I consider clothes as being part of this sophisticated game, treating each piece of fabric as an instrument of my own world in order to create theirs. I always like to think of what they'd like to play next. "
Irina treats her collections in deed like a writer would treat his main character in a novel: here the clothes are representative of the imagined stories of a main character as well: building onto what this character would like, think, feel and mirror all of her emotions and experiences in the garments: Each piece has its own special part in the game and is made with great care and attention.