Hardware LDN is a London based streetwear establish in 2012 by born and bread London girl Jessica Horwell. Growing up and experimenting with her own style, Jessica drew inspiration from all of the, anything but murky, depths of the city's diverse subcultures - everything from the punks, to the rockers, to the skaters, to the metal heads, to the urbanites. Eventually, after year of merging together her favourite aspects, Jessica conceived Hardware LDN with the intention to create a brand that embodies her vision of London street fashion in its eclectic entirety.
Hardware LDN has become rapidly popular for their edgy, bold and provocative designs which give their wearer an attitude that is synonymous with the streets of London. With some of the world's dopest celebrities emerging as fans the brand is growing from strength to strength.
Hardware LDN is more than just a fashion label - it is a lifestyle brand, uniting the free, young and outspoken minds of London's street culture.