Franco-Swedish based in Paris, Alexandre Chapellier decided at the age of 30 to put an end to his yuppie career and to launch his own luxury brand.
Graduated from the ESCP Europe Business School, Alexandre worked in equity funds for 5 years and travelled the world to spot talented entrepreneurs. Passionate about fashion, he quit the stock exchange overnight to enter the world of fabric. This was a step that is very much back to his family roots, as his Swedish great-uncle was a renowned tailor in the small town of Filipstad. Today, Alexandre still uses his big scissors and tape measure.
In 2009 Alexandre made the acquaintance of the Couturier Michel Goma (Jean Paul Gaultier used to be his assistant), who offered to share with him his experience and knowledge of colours and fabrics. Seduced by the brand, Michel Goma still continues to share his insight.
Soon afterwards, Alexandre started travelling all over France and met over one hundred craftsmen, gathering together a team of young and talented designers along the way. The result of this collaboration was a capsule collection of bow ties designed for the famous Pin Up Fashion Studio in Paris.
After his first success, Alexandre went on to launch CINABRE in 2011.