ALEL is an eclectic brand specializing in woven leather handbags and accessories. Our innovative woven technique combined with minimalistic shapes creates a high fashion accessories line that embodies the contemporary fashion trends of both Europe and Asia. Each product of our studio is handcrafted one by one by our traditional craftsmen.
ALEL was founded by a married couple Oleg Loginov and Aleona Loginova in 2014. Nowadays, ALEL is formed of a group of young enthusiasts with a shared passion for fashion and style.
The designer of our team - Aleona, studied fashion and accessory design in Istituto di Moda Burgo in Milan, Italy. Then she worked with one of the leading craftsmen in leather accessories in Lombardia region - Sergio Castelli. Sergio worked for about 32 years for Gucci, Giorgio Armani brand and Hermes. This collaboration equipped her with the knowledge and technical expertise and helped her to become an expert in leather accessory design.
The intent of each product is to celebrate a new luxury concept by magnifying a minimalistic shape, finding inspirational materials and adding your individuality and personal style. Here in ALEL you can customize the color and name monogramming for your order. The handcrafted line is designed for all free-spirited, fascinating and passionate women around the globe.
Each product of our studio is handcrafted following Italian leathercrafting techniques to become an embodiment of the shared twin passions of high fashion accessories and leather craftmanship.
Here in ALEL only nobel leathers are used in creative process both for the external and internal of each product. We make a strong effort to use hand-selected leathers and high-quality hardware, creating very special pieces as a final result.