Brand: Spanaki

SPANAKI [ spanáki, greek word for spinach] was launched in 2010 by Creative Director and Head Designer Anna Germanou, with an emphasis on Jewelry, Accessories and Editions. All SPANAKI products are eco-friendly and made by reusing existing useless items. Made locally, sustainably and with a love for craft. We believe in ethical, conscious consuming and our collections are based on the desire to use everyday objects in unexpected ways. SPANAKI products are inspired by everyday life: Books, Magazines and Vinyl records. Every clutch, purse or jewelry we design has a well-thought function, size, material and color. The unique character of each product, is due to the nature of the materials used. This individuality is empasized by an always accompanied numbered disc. SPANAKI as a label, is shaped by the understanding of design as an always evolving but careful process of synthesis and refinement, producing ongoing “Classics” collections which grow as new styles are added and introducing new collections seasonally. SPANAKI © clutches are certified and patented product by The Hellenic Industrial Property Organisation and designer Anna Germanou the only authorized proprietor. Anna Germanou is a graphic designer from Greece, who is based in Thessaloniki. She started her studies on Informatics and communication, took an executive diploma on Marketing but her overriding passion in arts and design soon led her to this root. She studies jewelry manufacture and takes her MA degree in Graphic Design at Lancashire University in 2011. All those years she attends drawing courses and make all kinds of crafts. In 2010 she introduces her “REUSE” project based on the idea of upcycling used or discarded materials. “My intention is to expand the product’s lifecycle by transforming it into something new that can offer a new satisfaction to its owner and in a way delay it from being detrimental to the environment”she claims. She is inspired by old images, typography, and magazine illustrations which she converts into fashionable clutches. She has established a signature incorporation of upcycling ‘aspirational’ materials into unique accessories. Faux leather, chains, buttons, and perspex bangles are some of the materials used. She invents a handbag which is made of magazine pages in August 2010, and launches a series of unique, numbered clutches.