We can define BLTRX as a fresh, fun and urban bags brand. The name BLTRX stands for Bellatrix which is the third brightest star in the constellation Orion the 27th brightest star in the night’s sky. It is also referred to as the Amazon Star. Carnet de Mode meets its talented designer, Tamar Friedman.

By Jeanne Calmet


How do you feel about today's fashion world? What makes your brand different?

The biggest question when just starting my business was “how to stay innovative with today commercial constraints and hectic pace of the fashion industry?” It was then that I have decided to focus on designing two to three models per season with large variety of colours, textures and material combinations. I have majored in textile design and love mixing colours and textures, this is where I find my joy of creation: exploring the endless possibilities of only one design and how its changes completely when I change its materials and play with its colours.

Where does your love for creation come from?

Art, design, fashion and architecture... I love the process of design, building inspiration boards, finding the right materials, sketching and working on the sample design.

"My love of creation comes from attraction to beauty wherever it may be found."

What were your inspirations for the designs you created for this collection?

When it comes to cuts and structure I looked for refined geometrical shapes, but when it comes to colours and material combinations. I collected inspiration from my travels, films, magazines and everyday urban life. For my upcoming collection I was mostly inspired by minimal art of American artists from the 70's mixed with art-deco. I believe in taking the time in order to create fresh and innovative ideas, this is the reason my working structure consist of one or two designs a season with varieties in colour combination and patterns.


What is your fashion obsession?

My current fashion obsession is embroidery, I am working on it for my next BLTRX collection.

Who are your favourite fashion designers? Why?

I adore Mary Katrantzou ability to play with digital prints, handcrafted embellishments and basically to bring to life her ideas and concepts. I think she is incredibly gifted. Marni always know how to play with shapes, textures and prints with a great talent. Last but not least I would choose Haider Ackermann for its beautiful sculpted garments.

Any muse?

I would love to see French–Egyptian actress Elisa Sednaoui with a BLTRX bag.


Elisa Sednaoui.

What was your dream job when you were little?

When I was young I used to read all the magazines as Glamour, Vogue teen and more, I was fascinated by fashion editors who get to pick, style and curate fashion stories in the magazine and cultivate relationships with showrooms around the world.

What is your background? What would you advise to people who want to become a designer?

I have studied fashion and textile design in Paris and lived in the city for 6 years. During this time I have accomplished several internships in multiply fields in fashion; Trend forecasting, visual merchandising, fashion designer assistant and more… I believe it was this path that led me to realize what I really wanted to do in the fashion industry. My advice to people who want to become a designer is - Follow your heart, success doesn’t come easily so you should take the time to study the subject and give yourself the chance to fail and to create things you may not like at first and basically to evolve until you find your path.


What is a regular day at work like?

I start my day with a cup of coffee and then I analyses my agenda for current day, if I don’t have to be out, I set my mind on planned work: Survey of yesterday results, bureaucracy, e-mail replying and designing of the new collection. Then I usually have meetings with costumers, specialists and so on. After that I ship all of the bags for my clients around the world (I love this part). The second part of the day is dedicated to creativity - building inspiration boards, searching new ideas by drawing sketches and more.

What is your favourite part about being a fashion designer? What is the most difficult part?

My favourite part about being a designer is having the chance to do what I love every single day. I really try not to take this for granted. The most difficult is to deal with all of the bureaucracy that is quite a big part of life when you own a business. But I admit I’m learning a lot along the way and it's getting easier with time.

What is your city of origin? Could you give us 3 hotspots we should visit in this city?

My city of origin is Tel Aviv. It is the country’s economic and cultural center. It is a lively, active city with entertainment, culture and art, festivals, and a rich night life. I would recommend visiting Tel Aviv art museum, one of Israel's leading artistic and cultural institutions. “Port Said” is a bar/restaurant on Har Sinai st’, is the perfect place to have a drink and enjoy quality food. Boutique 5 - Handpicked Israeli fashion store on Lincoln st. 5. When I need to recharge my batteries and clear my thoughts I go to my yoga classes and then to the beach which luckily is just 10 min walk from my apartment, the perfect escape from the city.


Find all BLTRX products on Carnet de Mode.


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